In a survey conducted among undergraduates in the US, Facebook was found to be the second most popular application only after the iPod. Today, Facebook.com is one of the most popular networking sites for over 175 million of the world’s college population, business people and company employees. Therefore, it has emerged as the ultimate marketing tool. Marketing on Facebook has certainly come of age.
Users of Facebook are a part of various networks. They communicate with friends and colleagues, professional acquaintances, customers and partners through messages, videos, photos and activity updates. You can send virtual pokes or virtual gifts to your friends, post messages on a virtual wall and you can even play chess or scrabble over several days asynchronously. Here
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